BUILDING THE ICONIC DRINKS BRANDS
OF THE FUTURE

Drag

Crafted & Discerning

Elevated & Sophisticated

Bold & Creative

ICONIC BRANDS.
STRATEGIC GROWTH.

GHF is a Brand Development Agency strategically placing premium drinks brands in the right place at the right time.

About Us

Explore Our Brands

Our consumer-first approach ensures brands show up where their target audience actually drink – meaning that our customers stock products their guests want, not ones that gather dust.

What we do

Brand Strategy

Consumer-first consultancy tailored for high growth, premium independent drinks brands in the UK market.
We define the brand fundamentals and lay out the pathway to iconicity.

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Go-to-Market Planning

Bespoke go-to-market plans and support packages to execute the brand strategy in the UK trade. We set out how the brand will build presence, relevance, and credibility with consumers.

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Trade Execution

Best-in-class account management and business development, actively delivering against the brand strategy and go-to-market plan. We have boots on the ground across the UK delivering value and volume.

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What our BRANDs say

I was looking for two things in a sales team: an exclusive portfolio of category leading brands, and close relationships with prestigious accounts. On both fronts, GHF is the strongest in the field. They've also been a huge help in the development and launch of our new tequila - Desdeya.

Desdeya

With GHF by our side, the glass is never half empty: it's always full of ideas, energy, and solutions. They've been with us through every twist and turn, always bringing clarity and confidence thanks to their hunger for success, professionalism and their extensive network. Their support goes beyond the numbers. They're the kind of partner every growing brand dreams of.

Wignac

We were the first brand that GHF took on and we have stuck by each other’s side ever since. We have really enjoyed working with the team and look forward to growing together over the coming years

Sapling Spirits

GHF have been a pleasure to work with over the past few years. They are a young and energetic team – everything you want in a sales agency. Needless to say, our top line has seen a dramatic improvement since taking them on!

NOAM

GHF are experts in their field, delivering top quality listings in strategic accounts. Representing a portfolio of like-minded brands they are also a pleasure to do business with.

Nc'nean

GHF have been a brilliant partner for Mirabeau and supported us to drive huge acceleration in our growth in the UK since we started working together in 2021. Their passion, hunger for new business and commitment to diligently managing our existing customer base is greatly appreciated.

Mirabeau

GHF have a great network of contacts and the team’s passion as well as strategic approach have enabled us grow significantly in a very competitive environment.

Double Dutch

BUILDING THE ICONIC DRINKS BRANDSOF THE FUTURE

ICONIC BRANDS.STRATEGIC GROWTH.

What we do

Brand Strategy

Go-to-Market Planning

Trade Execution

What our BRANDs say

BUILDING THE ICONIC DRINKS BRANDS
OF THE FUTURE

ICONIC BRANDS.
STRATEGIC GROWTH.