2020 had few highlights but it was the year we started our mission and the GHF team came together.

The team of GHF Drinks

THE TEAM

Tristram Coates

Founder - Sales & Business Development
  • Head of Sales at Coates & Seely, achieving annual sales growth of 30% across all channels
  • Extensive On-Trade sales experience across national, group and regional business
  • Independent sales agent for Fishers Gin, White Heron British Cassis, Menabrea and Quinta da Romaneira
  • WSET Levels 2 & 3 in Wine & Spirits

Helen Forward

Co-Founder - Off Trade Sales & Business Development
  • Extensive FMCG knowledge, with over six years experience in Off-Trade sales, ranging from start-ups to large, multi-brand international companies
  • National Sales Executive at Fever Tree from 2016-2018, achieving YoY growth of over 120% for E-commerce and Iconic channel sales
  • Proven track record for winning new business, with extensive experience in E-commerce, Convenience and Premium High Street including Ocado, Morrisons, Amazon, Boots, Co-op

Tom Surgey

Co-Founder - On Trade Sales & Business Development
  • Sales & Business Development Director at Ridgeview English Sparkling Wine for six years
  • Leading presenter and industry personality, work includes Three Wine Men, Pingza, BBC Sussex & Surrey and ITV’s This Morning
  • The first of three nominees short-listed for the prestigious IWSC Outstanding Achievement in the Wine Industry 2019
  • WSET Diploma in Wine

Archie Wright

Co-Founder - Marketing & Partnerships
  • Head of Marketing & Partnerships at Coates & Seely – focusing on British Racing, Gastronomy, Art, British Army and other carefully selected sectors
  • Former Account Manager at Altius Sports, experienced at both negotiating and executing brand partnerships, including with The Jockey Club, Historic Royal Palaces, HSBC UK, Allianz, DS Automobile, Betsafe and Hellmanns’s
  • WSET Level 2 Wine & Spirits

Immy Agnew

Co-Founder - Brand Strategy & Communications
  • Media and events professional with 4+ years experience in publishing, marketing and events
  • Joins from a commercial team at Condé Nast with a strong understanding of the importance of a commercial aspect when devising a brand’s PR strategy, ensuring sales volume is a key focus area
  • Excellent address book of press contacts at national titles (both print and digital)

Looking to partner up?

hello@ghfdrinks.com