Tristram Coates

Founder

• 6 years of industry experience, predominantly developing and implementing brand and sales strategies for various challenger brands
• Founded GHF in 2020, growing and leading the business from inception stage to present
• Passion for building challenger brands and fighting against the powers that be
• Responsibilities at GHF include:
  • Portfolio direction in both management & development
  • Management of the GHF team across all segments
  • Business direction, strategy and leadership
  • Key new business execution across key national & multi site operators

Chris Purdy

Head of Off-Trade

• 10 years of industry experience, most recently at Campari Group UK & Red Bull
• Experienced at building & implementing off-trade strategy for challenger brands
• Extensive network across key off-trade buyers in grocery & beyond
• Responsibilities at GHF include:
  • Developing and executing go-to-market plans for the Off-Trade channel
  • Responsible for growing Grocery & E-commerce customer segments with division and implementation of a high growth sales strategy to win distribution and driving ROS
  • Responsible for the execution of activities to encourage consumer trail and drive brand awareness
  • Detail account management and reporting cycles

Immy Agnew

Head of Brand

• 6 years of brand-building experience working in marketing, events & partnerships
• Previously part of a commercial team at Condé Nast
• Highly experienced at building brand strategies for small to medium sized brands in the UK trade
• Responsibilities at GHF include:
  • Management of GHF brand identity, brand guidelines & trade community
  • Development of trade assets & key activation plans to support the sales team, driving ROS in accounts
  • Organising and implementing trade events at key accounts to build brand awareness
  • Reporting responsibility to individual GHF brands in the portfolio

Elliott Fulton

Head of On-Trade

• 9 years of on-trade sales experience, most recently at Heineken and Campari Group UK
• Experienced at building & implementing brand strategy for challenger drinks
• Extensive network within key route-to-market and leading on-trade group customers
• Responsibilities at GHF include:
  • Developing and executing go-to-market plans for the On-Trade channel
  • Driving distribution and trade network across UK regional on-trade
  • Retaining existing customer relationships across the UK On-Trade
  • Management of On-Trade sales team representatives

Molly Rose Anne

Key Account Manager

• 6 years of London on-trade experience, most recently 4 years with Speciality Drinks
• Highly experienced at working with key central London on-trade accounts
• Extensive spirits category knowledge & understanding
• Passionate about understanding people, developing relationships & delivering trainings
• Responsibilities at GHF include:
  • Growing distribution and outlet positioning of GHF brands across the most important accounts in the UK
  • Building brand desire by aligning GHF brands with luxury, trend leading & premium On-Trade outlets
  • Building upon exciting levels of trade advocacy through tasting, trainings and events
  • Continuing to build volume and value by enhancing portfolio brand’s positioning on drinks menus
  • Implementing trade marketing directives in outlet to drive ROS and visibility

Sophie Manners

Brand Development Manager

• 2 years of on-trade sales experience at GHF, covering west & south-west London
• Enthusiastic and energetic individual with strong track record of developing customer-relationships
• Strong relationships with London RTM account managers
• Responsibilities at GHF include:
  • Growing distribution and outlet positioning of GHF brands across west and south-west London
  • Building brand desire by aligning GHF brands with luxury, trend leading & premium on-trade outlets

Laura Giles

Brand Development Manager – South West

• 10 years+ experience in the wine industry working across the UK and Australia including 3 years as a Head Sommelier with The Pig Hotels
• Passionate about building strong relationships and carrying out training
• Built a strong network across the UK’s food & beverage industry, from suppliers to hospitality staff
• Responsibilities at GHF include:
  o Growing distribution and outlet positioning of GHF brands across the South West
  o Building brand desire by aligning GHF brands with luxury, trend leading & premium on-trade outlets

Tom Duffy

National Account Manager

• 10+ years experience in the events and catering industry working with some of London and the UK’s leading venues and caterers; most recently headed up Tom Kerridge’s event catering business.
• Passionate about building and developing industry relationships and driving quality in supply and industry standards.
• My industry network ranges from London’s most premium and exclusive event caterers to national stadia and festivals.

Emanuele Liguori

Brand Development Manager

• 12 years of industry experience, ranging from 5 star hotels, members clubs, East London cocktail bars to drinks agencies and events
• Experienced at delivering outstanding hospitality experience within a bar setting, an event or at a service of a brand/concept
• Extensive network within the on-trade group customer

Responsibility at GHF includes:

• • Developing and executing brand strategy in east London
  • Building upon exciting levels of trade advocacy through tastings, training and events
  • Building brand desire by aligning GHF brands with luxury, trend leading, premium on-trade outlets
  • Growing distribution and outlet positioning of GHF brand across East London