2020 had few highlights but it was the year we started our mission and the GHF team came together.

The team of GHF Drinks


Tristram Coates

Founder - Sales & Business Development
  • Head of Sales at Coates & Seely, achieving annual sales growth of 30% across all channels
  • Extensive On-Trade sales experience across national, group and regional business
  • Independent sales agent for Fishers Gin, White Heron British Cassis, Menabrea and Quinta da Romaneira
  • WSET Levels 2 & 3 in Wine & Spirits

Archie Wright

Co-Founder - Marketing & Partnerships
  • Head of Marketing & Partnerships at Coates & Seely – focusing on British Racing, Gastronomy, Art, British Army and other carefully selected sectors
  • Former Account Manager at Altius Sports, experienced at both negotiating and executing brand partnerships, including with The Jockey Club, Historic Royal Palaces, HSBC UK, Allianz, DS Automobile, Betsafe and Hellmanns’s
  • WSET Level 2 Wine & Spirits

Immy Agnew

Co-Founder - Brand Strategy & Communications
  • Media and events professional with 4+ years experience in publishing, marketing and events
  • Joins from a commercial team at Condé Nast with a strong understanding of the importance of a commercial aspect when devising a brand’s PR strategy, ensuring sales volume is a key focus area
  • Excellent address book of press contacts at national titles (both print and digital)

Christian Purdy

Head of Off-Trade
  • 10 years’ experience in the FMCG and Hospitality sector
  • 6 years with Red Bull and 4 years with Campari Group UK, working across on trade local, national, casual dining and hotel channels
  • Managing key customers within the premium national grocery, e-commerce and grocery delivery
  • Degree in typography and graphic design

Looking to partner up?