2020 had few highlights but it was the year we started our mission and the GHF team came together.


Tristram Coates

  • 6 years of industry experience, predominantly developing and implementing brand and sales strategies for various challenger brands
  • Founded GHF in 2020, growing and leading the business from inception stage to present
  • Passion for building challenger brands and fighting against the powers that be
  • Responsibilities at GHF include:
    • Portfolio direction in both management & development
    • Management of the GHF team across all segments
    • Business direction, strategy and leadership
    • Key new business execution across key national & multi site operators

Chris Purdy

Head of Off-Trade
  • 10 years of industry experience, most recently at Campari Group UK & Red Bull
  • Experienced at building & implementing off-trade strategy for challenger brands
  • Extensive network across key off-trade buyers in grocery & beyond
  • Responsibilities at GHF include:
    • Developing and executing go-to-market plans for the Off-Trade channel
    • Responsible for growing Grocery & E-commerce customer segments with division and implementation of a high growth sales strategy to win distribution and driving ROS
    • Responsible for the execution of activities to encourage consumer trail and drive brand awareness
    • Detail account management and reporting cycles

Immy Agnew

Head of Brand
  • 6 years of brand-building experience working in marketing, events & partnerships
  • Previously part of a commercial team at Condé Nast
  • Highly experienced at building brand strategies for small to medium sized brands in the UK trade
  • Responsibilities at GHF include:
    • Management of GHF brand identity, brand guidelines & trade community
    • Development of trade assets & key activation plans to support the sales team, driving ROS in accounts
    • Organising and implementing trade events at key accounts to build brand awareness
    • Reporting responsibility to individual GHF brands in the portfolio

Elliott Fulton

Head of On-Trade
  • 9 years of on-trade sales experience, most recently at Heineken and Campari Group UK
  • Experienced at building & implementing brand strategy for challenger drinks
  • Extensive network within key route-to-market and leading on-trade group customers
  • Responsibilities at GHF include:
    • Developing and executing go-to-market plans for the On-Trade channel
    • Driving distribution and trade network across UK regional on-trade
    • Retaining existing customer relationships across the UK On-Trade
    • Management of On-Trade sales team representatives

Sophie Manners

Brand Development Manager
  • 2 years of on-trade sales experience at GHF, covering west & south-west London
  • Enthusiastic and energetic individual with strong track record of developing customer-relationships
  • Strong relationships with London RTM account managers
  • Responsibilities at GHF include:
    • Growing distribution and outlet positioning of GHF brands across west and south-west London
    • Building brand desire by aligning GHF brands with luxury, trend leading & premium on-trade outlets

Tom Duffy

National Account Manager
  • 10+ years experience in the events and catering industry working with some of London and the UK’s leading venues and caterers; most recently headed up Tom Kerridge’s event catering business.
  • Passionate about building and developing industry relationships and driving quality in supply and industry standards.
  • My industry network ranges from London’s most premium and exclusive event caterers to national stadia and festivals.

Emanuele Liguori

Brand Development Manager
  • 12 years of industry experience, ranging from 5 star hotels, members clubs, East London cocktail bars to drinks agencies and events
  • Experienced at delivering outstanding hospitality experience within a bar setting, an event or at a service of a brand/concept
  • Extensive network within the on-trade group customer

Responsibility at GHF includes:

    • Developing and executing brand strategy in east London
    • Building upon exciting levels of trade advocacy through tastings, training and events
    • Building brand desire by aligning GHF brands with luxury, trend leading, premium on-trade outlets
    • Growing distribution and outlet positioning of GHF brand across East London

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