Team - Glass Half Full

THE TEAM

6 years of industry experience, predominantly developing and implementing brand and sales strategies for various challenger brands
Founded GHF in 2020, growing and leading the business from inception stage to present
Passion for building challenger brands and fighting against the powers that be
Responsibilities at GHF include:
- Portfolio direction in both management & development
- Management of the GHF team across all segments
- Business direction, strategy and leadership
- Key new business execution across key national & multi site operators

10 years of industry experience, most recently at Campari Group UK & Red Bull
Experienced at building & implementing off-trade strategy for challenger brands
Extensive network across key off-trade buyers in grocery & beyond
Responsibilities at GHF include:
- Developing and executing go-to-market plans for the Off-Trade channel
- Responsible for growing Grocery & E-commerce customer segments with division and implementation of a high growth sales strategy to win distribution and driving ROS
- Responsible for the execution of activities to encourage consumer trail and drive brand awareness
- Detail account management and reporting cycles

6 years of brand-building experience working in marketing, events & partnerships
Previously part of a commercial team at Condé Nast
Highly experienced at building brand strategies for small to medium sized brands in the UK trade
Responsibilities at GHF include:
- Management of GHF brand identity, brand guidelines & trade community
- Development of trade assets & key activation plans to support the sales team, driving ROS in accounts
- Organising and implementing trade events at key accounts to build brand awareness
- Reporting responsibility to individual GHF brands in the portfolio

9 years of on-trade sales experience, most recently at Heineken and Campari Group UK
Experienced at building & implementing brand strategy for challenger drinks
Extensive network within key route-to-market and leading on-trade group customers
Responsibilities at GHF include:
- Developing and executing go-to-market plans for the On-Trade channel
- Driving distribution and trade network across UK regional on-trade
- Retaining existing customer relationships across the UK On-Trade
- Management of On-Trade sales team representatives

2 years of on-trade sales experience at GHF, covering west & south-west London
Enthusiastic and energetic individual with strong track record of developing customer-relationships
Strong relationships with London RTM account managers
Responsibilities at GHF include:
- Growing distribution and outlet positioning of GHF brands across west and south-west London
- Building brand desire by aligning GHF brands with luxury, trend leading & premium on-trade outlets

10+ years experience in the events and catering industry working with some of London and the UK’s leading venues and caterers; most recently headed up Tom Kerridge’s event catering business.
Passionate about building and developing industry relationships and driving quality in supply and industry standards.
My industry network ranges from London’s most premium and exclusive event caterers to national stadia and festivals.